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Sell Fairly with Fairday

Selling your home is not one-size-fits-all, so commissions shouldn’t be either

To sell your home successfully in this technology-driven world, you need three things that only Fairday Realty will provide:

Selling with Fairday
Cutting-edge technology to ensure your home is getting in front of the right potential buyers.

We access the same technologies that the traditional brokerages use. Our systems will push your home to all the major real estate websites plus over 75 other sites to make sure it is being seen by as many buyers as possible. Our social media strategies will target those potential buyers that will be most interested in your home. Professional photography and virtual tours ensure your home is shown in the best light.

Selling with Fairday
An agent who has true local market expertise

That means they know your neighborhood and did not have to search your address online to figure out where you live. An agent with local market expertise knows what will and what will not help sell your home whether it is related to staging tactics or open house advertising. Local market expertise cannot be replaced.

Selling with Fairday
A brokerage and agent who can adapt service offerings to meet your needs.

The home sale process should be customizable. We can structure our services and support to meet the needs of our clients rather than force a service package that doesn’t fit.

Fairday Realty is the real estate brokerage built to put the power in the hands of those that should have always had it: buyers and sellers. We offer our agents and our clients the tools to achieve our common goal: sell your home on your terms.

Simple Sale Program

Want to sell quickly without the stress of repairs, staging, open houses, and uncertainty? Fairday offers our Simple Sale Program where our affiliate can purchase your home quickly without you needing to do anything to prep it for sale. This way, you can focus your time on things that matter more to you.

Guides for First-time Home Sellers

Putting your home on the market? Here are some tips to help you succeed in Connecticut’s real estate market.

1. Prepare your home for the sale

Get your home ready for a sale by tidying up, decluttering, and making obvious repairs. Take it as an opportunity to get rid of broken or unwanted items. Re-paint the walls and replace damaged fixtures. Mow the lawn and clear away dried leaves. Keep in mind that you only have a few seconds to make a positive first impression on buyers, so make sure that your home is in pristine condition.

2. Work with a listing agent

A listing agent can give your home maximum exposure and help you find qualified buyers – their connections will help you cast a wider net than if you decide to sell your home by yourself. Their knowledge of the market allows them to market your home effectively. An agent can also help you avoid costly mistakes and increase your chances of getting a strong offer. An agent can also help guide you through the negotiation and inspection process.

3. Price your home correctly

Pricing your home accurately is the key to a successful transaction. Price it too high and you might not get offers; price it too low, and you can end up leaving money on the table. A listing agent can help you price your home based on recent sales and comparable properties, or comps, in the area. They can also make suggestions on any upgrades and improvements that you can make to increase your home’s value or make it competitive with other inventory Your emotional attachment to your home can cause you to price it higher than what is appropriate. That’s why it’s important to have an agent who can be objective about the price of the home.

4. Produce marketing collateral

In order to promote your home, you must produce high-quality marketing collateral, which includes photos and videos of the property. Hire a real estate photographer who can play up the unique strengths of the home, as well as downplay its flaws. The majority of buyers start their search online, making it important for you to invest in high-end marketing collateral.

5. Stage your home

Make your home appealing to buyers by bringing on neutral décor and putting away your personal effects. Buyers should be able to picture themselves moving into your home, which is why you have to make the space attractive to a broad spectrum of buyers. You can also hire a professional staging company to achieve this purpose; they can bring in additional furniture and artwork to make your home more alluring.

6. Vet offers

You’ll have to get offers as soon as they start coming in. Keep in mind that the highest offer isn’t necessarily the best offer – there are buyers who are willing to forego certain contingencies such as home inspections, as well as close the deal faster. Your agent will help you go through these offers and decide which one is best for you.

If you’re ready to buy your first home, Fairday Realty is happy to help. Click here to fill out a consultation form.